As you will probably know, people finding your website will type search terms into search engines, with the Big Three being: Google, Yahoo and Bing. If a search engine can’t find your website and rank it against other business websites similar to yours, you won’t get anyone reading your beautifully designed online showcase or buying your amazing products or services!

That’s where I come in. Using particular words, phrases and search terms that are popular amongst people looking for your products or services, I incorporate those words into your website content and build links to your website. These words are known as ‘Keywords.’

SEO is still the best value for money marketing method out there

As SEO is an organic process that takes some time to produce the best results, Richard Thorne Web Design offers a package which for the best impact is a minimum of three months commitment. This is not because I’m a money-grabbing tech entrepreneur, but because it will take that amount of time for your business rankings on the top search engines to rise to the top of the page – just where you want them…

Don’t get me wrong SEO doesn’t stop after 3 months it’s an ongoing process that has long term results, SEO is still the best value for money marketing method out there.

When you allocate a certain amount of your business budget to marketing and advertising you understandably want to see the best results or ROI. That’s why PPC is a great way of making sure your business website has the best chance of being clicked on by internet users looking for your business services.

The way it works is, specific Google AdWord adverts created which use the keywords you want to be seen for. Your advert appears at the top of the Google search results page, making it more visible and more likely to be clicked on.

The great thing about PPC is that you only pay if and when your advert is clicked on, and the cost-per-click can be as little as 62p making this a cheap but highly effective way of getting new customers.

The second benefit that PPC offers is that results are almost instant so this, combined with the longer-term process of SEO makes your strategy to make your business or services highly visible on the internet, both effective and successful.

A double whammy!