High-Quality Content
Google is looking for quality content about your niche or service in as much detail as possible. A blog would help if you write articles, how to guides or similar content.
Showing visitors how to do the thing you offer isn’t a bad thing some may do it themselves but many will be looking for you to do it for them.
Page Experience
‘Core Web Vitals is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.’ Link Source
Links
That’s a very brief description of what’s involved in ranking on Google but hopefully gives you an idea of how much is involved, and why probably, SEO is such an expensive service.
So how do you promote your business?
So, what can you do to promote your business? I may be one of a minority but I’m not looking to grow my web business as such, I keep it ticking over just how I like it, I don’t use social media or any of the other resources I write about below except for referrals and an advert in a local community magazine which provide me with a steady stream of leads, but if you are looking to promote your website to get more clients/customers and business here are a fw ways you can do that.
Online
Niche/service specific online directories.
You may have to pay for some of these but they can be invaluable for new business especially if there aren’t many providers in your area, presuming you are a physical business. These directories help improve your online presence with a link back to your website.
Online business directories.
[Google business listing, Facebook, Navmii, My Local Services, Foursquare, Central Index, The Scotsman, Daily Record, Evening Standard, WalesOnline, Belfast News Letter, iBegin, iGlobal, Cylex, 192.com, Bing, Yalwa, Opendi, Tupalo, Where To?, Infobel, AroundMe, ShowMeLocal, HotFrog, Yell.]
You can also go to yell.co.uk add your business details in the form to check your existing listings for inconsistencies in your listings, this is a great tool for checking your listings on multiple directories. One thing though expect a call from the yell.com sales team to try to get you to sign up for their services.
Use Social media
Groups are great for getting into conversations and offering advice, pages and profiles for what’s happening in your business, information about your services and promotions
sales etc. Commit to posting regularly be honest give people helpful advice, don’t be salesy and post a promotion once every now and then.
Freelancer websites
Offline
Referrals
Local magazines and community publications are a great source for promoting your business. Search for parish magazines in your area as these are golden nuggets when found.
Flyers/postcards in shop windows
Great for promoting events and workshops.
Networking events
Join your local Chamber of Commerce and business breakfast clubs to offer your services and meet other business. owners.
Lets not forget our Existing clients, these are an important resource for new business so I thought I’d include them here. Don’t forget to keep in contact with your existing clients, you could write a physical letter or send newsletters through an email marketing platform offering free advice or your latest offer or development in your business.
I hope you find this useful and get some value from what I’ve included here, even though I don’t offer SEO I do provide WordPress management hosting and design if you have a need or know someone that would benefit from these services.
I wish you well in your online and offline endeavours and am here if you want to chat more.
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