by Richard Thorne | Jun 24, 2026 | Website Design for Therapists
TL;DR: Most marketing advice for therapists is an exhausting list of things to do. In reality, a handful of quiet, foundational steps do nearly all the work, and they keep working while you see clients. Get five things right and you can ignore most of the rest. If...
by Richard Thorne | Jun 19, 2026 | Running a Small Business, Website Design for Therapists
TL;DR: Most therapists who hate marketing aren’t lazy or bad at it. They’re held back by imposter syndrome and a fear of looking pushy. The fix isn’t becoming a different person. It’s finding a quiet, honest way to be found, in your own voice,...
by Richard Thorne | Jun 12, 2026 | SEO & Google Visibility
TL;DR: The best SEO keywords for therapists are the everyday words a worried person types into Google, not clinical terms. People search the problem and the feeling, like “help with panic attacks” or “why do I feel anxious all the time”, often...
by Richard Thorne | Jun 4, 2026 | SEO & Google Visibility
TL;DR: Google ranks individual pages, not whole websites. To show up for “counsellor in your town”, you need a dedicated location page: one service, one town, clearly named. Most therapy sites only have a general services page, so Google has nothing...
by Richard Thorne | May 28, 2026 | SEO & Google Visibility
TL;DR: Local SEO is how you show up when someone nearby searches for a therapist. Google weighs three things: how relevant you are to the search, how close you are, and how well known you appear online. A complete Google Business Profile and consistent contact details...
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