by Richard Thorne | Jun 12, 2026 | SEO & Google Visibility
TL;DR: The best SEO keywords for therapists are the everyday words a worried person types into Google, not clinical terms. People search the problem and the feeling, like “help with panic attacks” or “why do I feel anxious all the time”, often...
by Richard Thorne | Jun 4, 2026 | SEO & Google Visibility
TL;DR: Google ranks individual pages, not whole websites. To show up for “counsellor in your town”, you need a dedicated location page: one service, one town, clearly named. Most therapy sites only have a general services page, so Google has nothing...
by Richard Thorne | May 28, 2026 | SEO & Google Visibility
TL;DR: Local SEO is how you show up when someone nearby searches for a therapist. Google weighs three things: how relevant you are to the search, how close you are, and how well known you appear online. A complete Google Business Profile and consistent contact details...
by Richard Thorne | May 21, 2026 | SEO & Google Visibility
TL;DR: A Google Business Profile is one of the most powerful free tools a therapist can use to get found locally, but only if it’s set up correctly and kept active. Most therapists set one up and never touch it again. This article covers what to do, what to...
by Richard Thorne | May 9, 2026 | SEO & Google Visibility
Why a £350-a-month quote for local SEO should make you pause A client of mine recently told me about a quote he’d received from a local marketing agency. He runs a cleaning company and had just had a new website built. The agency offered to “promote his...
by Richard Thorne | Feb 18, 2026 | SEO & Google Visibility
<TLDR> Claiming and optimizing your Google Business Listing increases local visibility, improves search rankings, and helps customers find your business. Setup involves creating a profile, verifying your business, adding accurate info, images, and optimizing for...
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