I hear this more than anything else. The site looks fine. The words are good.
And the enquiries don’t come.
It usually turns out to be one of two things, and they need opposite fixes.
Either nobody is reaching your site at all, or people reach it and can’t tell
within a few seconds whether you’re the right person for them.
That’s worth knowing before you spend a penny, because rebuilding a website
that nobody was finding just gets you a nicer website nobody finds.
Some of this you can do yourself. Claiming your Google Business Profile an filling it in properly is free, it takes an afternoon, and for a lot of practitioners it’s the single biggest thing that moves the needle.
If that’s all you need, do that and keep your money.
I’ve also politely turned work away. Two clients came to me recently where I did the research, looked at what it told me, and concluded they didn’t need local SEO at all. One works nationally and online. One sells by post across the country.
Building them a set of town pages would have been building something nobody in those towns was searching for.
Local SEO works when there are local people searching. When there aren’t, no amount of it will conjure them up. The research is the cheap part — it’s the bit that tells you whether the expensive part is worth doing at all.
If someone quotes you a monthly figure that makes you take a deep breath, you’re allowed to ask exactly what arrives each month for it.
A straight answer isn’t too much to expect.
Choose Your Pay Monthly Website Plan
The £99 setup fee is currently waived.
Pips
£59.00Per Month
For a simple, professional presence, done properly.
1 to 3 pages.
Everything in the 'Whats Included' list above.
Legal pages (privacy, terms, cookies)
RTWD Content Generator:
One article a month, written in your voice with my content tool.
Right for you if:
you're starting out, or you need a straightforward site that says who you are and how to reach you.
Seedlings
£89.00/Per Month
Most Popular
The right fit for most solo practitioners.
Everything in Pips, plus:
Up to 7 pages
Your Google Business Profile set up and optimised. The single biggest lever in local search, and the one most often left half done.
Two pages built for the places and problems people actually search for.
A monthly report you can actually read: where you're appearing, what moved, what people searched to find you.
Booking integration.
RTWD Content Generator:
Three articles a month, written in your voice with my content tool.
Right for you if:
you want to be found locally, month after month, by people looking for what you do.
Blossoms
£129.00/Per Month
For an established practice ready to grow.
Everything in Seedlings, plus:
Up to 12 pages.
Additional 4 pages covering your wider catchment area.
Local citations and directory listings: Your details consistent everywhere they appear online.
Online payments.
Blog: Set up and ready to use.
A quarterly review with me: An honest look at what's working and what isn't.
RTWD Content Generator:
Up to 5 articles a month, written in your voice with my content tool.
Right for you if:
You're actively growing, you serve a wider area, and you want someone keeping an eye on it with you.
Somewhere near you, someone is looking for exactly the help you offer.
Being findable isn't vanity. It's the last small step that lets you reach them.
Already have a website you're happy with?
I can do the visibility work on its own — book a chat and I'll tell you what it'd involve.
What “set up to be found” actually means.
Not a mystery service with a monthly invoice. Here’s the actual work, in plain English.
On Every Plan
The foundations, done properly.
Page titles and descriptions written for real searches, a site structure Google can read, fast loading, works properly on a phone. Unglamorous, and it’s the difference between being readable and being skipped.
Analytics and Search Console, connected from day one.
So we can both see what’s actually happening: how many people found you, what they searched for, which pages they read. Without this, everything else is guesswork.
Keyword research before anything is built.
I find out what people in your area actually type when they’re looking for help which is rarely what practitioners assume. Then the site gets built around those words. This happens as part of your proposal, before you’ve committed to anything.
Visible to AI search.
More people now ask ChatGPT or Google’s AI for a recommendation instead of scrolling ten blue links. That means a second question sits alongside the old one: not just “does my site rank”, but “can a machine read my site well enough to mention me at all”. I set that up — the technical bits that let AI tools read, quote and credit you properly.
FROM SEEDLINGS UPWARDS
Your Google Business Profile, set up and optimised.
The single biggest lever in local search, and the one most often left half done.
When someone searches “counsellor near me”, this is largely what decides whether you appear.
Pages built for the places and problems people search for.
Real pages about the towns you serve and the issues you help with written properly, not spun out of a template.
2 on Seedlings, 4 on Blossoms.
A monthly report you can actually read.
Where you’re appearing, what moved, what people searched to find you. In English, not a dashboard export.
ON BLOSSOMS
Local citations and directory listings.
Your name, address and phone consistent everywhere it appears online.
Tedious, genuinely matters.
A quarterly review with me.
A proper look at what’s working and what isn’t, and an honest conversation about what to do next.
How long this takes.
The rest is a slow burn, and anyone who tells you otherwise is selling
something. Search results build over months, not days. What you’re doing is compounding: each month’s work adds to the last.
I’d rather tell you that now than have you wondering at week three why the phone isn’t ringing differently.
When I’d tell you not to bother.
- You work entirely online with clients nationwide, and local searches for what you do are close to zero.
- You have a full caseload and a waiting list. Genuinely — save your money.
- You’re not ready to be found yet. Some practitioners aren’t, and that’s a legitimate place to be.
I’d rather say this on a call than take your money for something that won’t help.
It’s also why I don’t sell SEO as a separate package:
Bundling it into the plan means I’m not incentivised to sell you visibility you don’t need.
Testimonials & Portfolio
Gentle Yoga by Thalia
Sincerely ,
Richard is the complete opposite. He keeps an eye on my website and is always on hand to update it as and when it’s needed. I now have complete peace of mind that my site will always be running smoothly so that I keep my online presence and don’t lose clients as a result of glitches or technical developments with search engines such as Google. Richard also offers great rates and is a pleasure to work with! I would highly recommend all of his services!
Clean Slate Health
Seeing In The Dark
Choose Your Pay Monthly Website Plan
The £99 setup fee is currently waived.
Pips
£59.00Per Month
For a simple, professional presence, done properly.
1 to 3 pages.
Everything in the 'Whats Included' list above.
Legal pages (privacy, terms, cookies)
RTWD Content Generator:
One article a month, written in your voice with my content tool.
Right for you if:
you're starting out, or you need a straightforward site that says who you are and how to reach you.
Seedlings
£89.00/Per Month
Most Popular
The right fit for most solo practitioners.
Everything in Pips, plus:
Up to 7 pages
Your Google Business Profile set up and optimised. The single biggest lever in local search, and the one most often left half done.
Two pages built for the places and problems people actually search for.
A monthly report you can actually read: where you're appearing, what moved, what people searched to find you.
Booking integration.
RTWD Content Generator:
Three articles a month, written in your voice with my content tool.
Right for you if:
you want to be found locally, month after month, by people looking for what you do.
Blossoms
£129.00/Per Month
For an established practice ready to grow.
Everything in Seedlings, plus:
Up to 12 pages.
Additional 4 pages covering your wider catchment area.
Local citations and directory listings: Your details consistent everywhere they appear online.
Online payments.
Blog: Set up and ready to use.
A quarterly review with me: An honest look at what's working and what isn't.
RTWD Content Generator:
Up to 5 articles a month, written in your voice with my content tool.
Right for you if:
You're actively growing, you serve a wider area, and you want someone keeping an eye on it with you.
Somewhere near you, someone is looking for exactly the help you offer.
Being findable isn't vanity. It's the last small step that lets you reach them.
Already have a website you're happy with?
I can do the visibility work on its own — book a chat and I'll tell you what it'd involve.