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Cover of The Therapist Website Checklist: 10 things costing you clients

Therapists I speak to feel quietly frustrated with their website.

Maybe it’s outdated. Maybe it’s something thrown together on Wix that never quite looked right. Maybe it was built years ago by someone who’s now impossible to get hold of.

Or perhaps you don’t have a website at all. Word of mouth has been fine, until now.

 

Here’s the thing:

potential clients are searching online for a therapist near them every single day. They open Google, type in what they’re looking for, and click on the results that feel right. If your website isn’t there, or doesn’t make the right first impression, they move on.

Those are real enquiries and
real people who need help going elsewhere.

This isn’t a criticism. Building a private practice takes everything you’ve got. Most practitioners simply don’t have the time, the budget, or the confidence with technology to know what their website should be doing.

That’s exactly why I put this checklist together.

I’m Richard Thorne. I’ve been building websites for therapists and counsellors across the UK since 2019. I know what works and what doesn’t — and I’ve learned that most therapy websites are missing a handful of key things. Once those things are in place, the difference is noticeable.
Richard Thorne 2023

This free checklist covers 10 things that quietly cost therapists and counsellors enquiries.

Each one with its own checklist to work through.

This free checklist covers everything your therapy website needs to be doing across six key areas.
Work through it in about 20 minutes and you’ll have a clear picture of what’s working, what’s missing, and where to focus first.

1. Getting found locally:
The one page Google needs to rank you, that therapy websites tend not to have.

2. Your first five seconds:
What a visitor decides before they’ve read a word.

3. The trust signal most therapists skip:
And it isn’t your qualifications.

4. Your fees:
Why hiding them can put off the clients most likely to book.

5. Your contact form:
The one habit that quietly makes reaching out harder than it should be.

6. The whole journey:
Not just the form, but before and after someone clicks send.

7. The warning browsers show:
Before anyone even reads a word of your site.

8. Speed and mobile:
How your website actually feels on a phone.

9. The pages you assumed you had:
Gaps that cost enquiries you’ll never know you lost.

10. What protects it all:
Backups, updates, the things that undo everything else if missed

Testimonials

“He didn’t blind me with ‘techy’ details or try and push me to spend more than I could afford.”
— Kerry

“My past experiences with website developers have been people who are just interested in taking an annual fee at inflated prices. Richard is the complete opposite — he keeps an eye on my website and is always on hand to update it.”
— Anna